We started Power Lotus after noticing something obvious that most businesses ignore. When you're choosing between two salons you've never been to, you pick the one that looks better. Not the one with more experience. The one that looks like it has its act together.
It's the same reason a burger on a white plate with a clean logo on the wall feels like a $40 meal, and the same burger in a foil wrapper feels like $8. The food is identical. The experience is not.
That difference is presentation. Branding. And most businesses leave it to chance.